3 Common Digital Marketing Mistakes You Should Avoid
Let’s face it; unless you have hired a digital marketing GURU, there is a good chance that you are going to make a few digital marketing mistakes along the way. Now, some of these mistakes may not be as costly as they could be, but some could very well spell the demise of your brand. That is why most small business owners prefer to hire freelance digital marketing experts to help with their day to day content marketing activities.
This is not to say that you cannot do it alone. It is simply meant to reiterate the fact that most people would rather have a professional handle this part of the brand awareness creation as opposed to fumbling along the way by themselves hoping to get it right.
Why digital marketing is important
This current world we live in is governed by digital access to information. Almost half the world’s population has access to the internet in one way or another. Millennials now do most of their research and shopping online. Less and less people are flocking to brick and mortar establishment just to look around and place things on their wish list. This is all done online now. If you want to take advantage of what has become a trillion dollar a year business, then you had better curve out a niche presence for your brand online. It is the most effective way through which your potential customers will find you, buy from you and refer your business to other potential customers.
But even with all these wonderful advantages of digital marketing, it is not unheard of for small business owners to completely overlook this aspect of brand awareness creation. Not every entrepreneur is taking advantage of the internet as a selling avenue and as such, they are missing out on one of the greatest opportunities this digital age has to offer.
The sad fact is that even some of those who are taking advantage of this marketing avenue are still not realizing as much profit as they should. This is mostly because, although they are carrying out a great deal of digital marketing, they are doing so in the wrong manner. They are making some simple yet costly mistakes that are interfering with just how much benefit they can reap off the internet. Here are some common internet marketing mistakes that you could be making and how to avoid them.
Failing to split test your content
Professional copywriters know that A/B or split testing works. Everyone else just goes by their gut feeling. Although it is very true that some entrepreneurs can correctly guess what their particular crop of customers want to read and see online, this is a very small percentage of small business owners. Plus, that kind of digital marketing will only resonate with people you already know. What about those who find you through organic search? Will they find your content as attractive and appealing?
To attract readers who are not familiar with your brand or voice, you simply must A/B test your content. This includes titles. In fact, the easiest way to A/B test is to create two sets of audiences and present them with two versions of the same article title. See, based on their response, which title they find most appealing. You will find that a big section of your targeted clientele will find the title just as appealing. This is how you get people to open your emails and to share your content; when you write something that they find appealing and useful.
Not cultivating a real relationship with your readers
Although it is quite easy and fast to buy social media presence through likes and followers, it is not as easy to actually maintain a loyal following on these platforms. There was a time when simply buying a thousand likes on Facebook would immediately earn you the kind of buzz and social media curiosity that you need. Today, however, people have become savvier. They have become wary of brands that buy fake social media following. Should they find out that your Facebook page has 20,000 followers but only two people every comment on your posts, then you will immediately lose their trust, and with it, their business.
Instead of paying all that money to get fake followers, you can simply divert those funds towards hiring a professional digital marketing company or a freelance digital marketer who will help you to cultivate a genuine and sustainable following online. It will take time and great effort but in the end, you will have more social media engagement, more potential customers and your credibility will be solid.
Not strategizing with mobile in mind
Today, mobile accounts for well over 62% of all access to the internet. Millennials are no longer shackled to their desktop computers. They have smartphones and tablets that let them bring their internet with them wherever they go. What this means is that you need to include mobile in your digital marketing strategy. If your website or content is not responsive and does not fit well on any given mobile device screen, you can be certain that you will be losing out on valuable readership and quite likely, business.
This is where hard stats come into play. Take a hard look at how your current users are interacting with your digital content. Are they mostly getting to your site through mobile devices? Are they using your app? Do you get most of your business queries through mobile connections? If the answer to any of these questions is yes, then you need to do more about your mobile marketing. Make sure that all your sales and special offers are also tailored for mobile use.
Although most of what is discussed here might sound expensive in terms of time and money, you will be surprised to find that there are very many affordable freelancers out there who are willing to help you out at a reasonable fee. One thing is for sure, you simply cannot sit back and hope that the internet will work for you. Digital marketing requires proactivity, creativity and a little help from the experts.