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Marketing & Branding

5 Ways Great Website Content Leads to Business Success

5 Ways Great Website Content Leads to Business Success

With up to half of the world’s population connected to the internet, your content has never been more important for the success of your business as it is today. According to a study conducted by Nielsen’s Digital Consumer Report, most Americans have a screen of some sort in front of them for about 60 hours every single week. During this time, they are consuming content that will either direct them to do business with you or completely turn them off your brand.

Do you think that the content on your website does your brand justice? Have you ever thought about how others look at the content you promote? Is it something that would inspire them to seek your brand out and bring you their business? In today’s eCommerce economy, whether you are a blogger or an affiliate marketer, if you do not engage your audience with thought-provoking and stimulating content, you might as well be dead and in the water.

The fact that your website is excellently designed and responsive is half the battle. The other half depends on the strength of your content. If you are still wondering just how great website content leads to business success.

Great content is wonderful for SEO

There is a lot that goes into improving your ranking on Google’s search engine results page. One of the most important corner-posts of SEO is content. But for this content to be of any use to you, it must be of relevance to your targeted market. But that alone is not enough for your rankings to improve. Your targeted market has to be able to easily find this content when they search online. The best way that they can do is if your content has the appropriate keywords.

These keywords are part of the many aspects of SEO that leads organic traffic to your website. That is why researching your niche specific keywords is the most important thing you can do when creating text.

When your clients go online and look for your kind of products or services, they should easily find your website simply by typing in your targeted keyword. From there on, it is the quality and relevance of the information therein that will keep them engaged.

Great content keeps the client engaged

In a world where there are millions of websites and online advertisement, it is quite easy to lose the attention of any of your readers. If you do not keep them engaged enough, they will quite simply click off and on to the next website that has what they need. Your content should be engaging enough to keep your clients both entertained and educated.

Loading your website with engaging content is also essential towards your efforts to convert your readers into buying customers. By telling them an interesting story and putting suggestions in their minds through enticing call-to-action messages, you can easily lead someone who was just passing through to your ‘buy now’ page. Whether you want them to follow you on Twitter, sign up for your newsletter or actually buy from you, it is all a matter of how deeply you keep them engaged.

Great content converts readers into buyers

When was the last time you saw something being advertised on TV and you thought to yourself, ‘I have to get one of those’? This happens all the time. As long as you found the advert compelling, you will feel obliged to buy the product no matter how much you do or don’t need it. It is the same with great content. Once your readers see how well you described the product and how masterfully you presented the information, they will be more than just inclined to, at the very least, find out more about it or try it out. This is how you convert readers into buyers.

Great content could make your brand go viral

Okay, going viral is much easier said than done. But the one way through which you can at least give your brand a chance to go viral is by creating great content. Content that people will be compelled to share with all their friends. One thing you need to know about human beings is that most of us, if not all, want to be thought of highly by our peers. In this day and age of social media, the best way for us to ensure that that happens is to share everything we think our peers will find ‘cool and enlightening’. If your content is cool and enlightening, then it will be shared widely and your brand will be placed in front of millions and millions of potential customers.

Another aspect of this point is that with great content, you stand a better chance of being linked to by industry experts. There is no greater stamp of approval than by having a well-respected industry leader refer to you on their blog or general content. This not only opens up a whole new pool of readers and potential customers, but it greatly improves your search engine ranking which in turn increases organic traffic to your website.

Great content establishes your authority within your niche

The better your content; the more relevant and more factual, the stronger your authority within your niche. Every time you post something of value on your website, be it text through your corporate blog, video, an infographic or just images, the more you stamp your authority on your chosen subject. Once people start realizing that you always have fresh, relevant and well-presented content, they will start looking at you as the industry standard. They will start trusting you. People buy from people they trust.

One of the most essential necessities for any business is longevity. If you want your website to bring you long-term benefits, then having high-quality, relevant and sharable content is the way to go. Only then will your business website start working for you and bring you the much sort after traffic, leads and potential buyers long after you have created and posted up the content.

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