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Marketing & Branding

5 Ways to Keep Your Blog Content Fresh

5 Ways to Keep Your Blog Content Fresh

One of the biggest challenges online today is not how to create the flashiest website or how to find the most profitable products to promote, the biggest challenge is how to keep your readers captivated. In a world where content is King, if you do not find ways to ensure that your blog has fresh, evergreen content that is not only entertaining but also informative, then you will lose your readers to your competitors.

Everybody concerned with content creation and marketing, from copywriters to bloggers, and website content services companies are after one thing, online readers. With readers come traffic and with traffic comes better ranking and more readers. All this spells better chances to convert this traffic into sales and profits. But just because you have a top-notch blog that features the best freelance writers does not mean a thing unless it hosts the freshest and most relevant content day in and day out.

Updating your content regularly is a great way to keep your readers coming back; to keep them interested. It is, however, not an easy fit to achieve. Even the best writers with amazing content writing skills suffer from burnout and writers’ block. So, how do you keep your blog content fresh?

Stay in touch with online trends

There is a term known as trendjacking. It refers to the art of finding a trend and creating marching and relevant content to ride that wave of online interest. Trendjacking is an exceptionally effective strategy when it comes to generating content creation ideas. This content, if well written, will create a lot of interest and might take your post viral. But you have to be:

  • Timely
  • Creative enough so as to bring something new to the story
  • Find the right story on which to focus

To successfully benefit from trendjacking, you must tread very lightly. Try as much as you can to stay away from stories that are divisive and in poor taste. You do not want your blog or brand labelled as a social pariah.

Focus on case studies

Case studies are like facts. All things remaining the same, facts will always be true be it 10 years ago or three years from now. This is one of the best ways to create evergreen content. Content that people can come back to time and time again and still learn from it. Try as much as you can to feature case studies on your platform. You, however, have to make sure that the cases being studied are relevant and in line with what your audience wants to learn. If your content is teaching them something, especially if it comes from a statistical and factual point of view, your readers will not only benefit from it, but they will come to see you as a professional in your field. They will come to see your brand as legitimate. This fosters trust in them which typically leads to more sales. Kissmetrics has a wonderful post on how to go about using case studies to create compelling content.

Take advantage of user-generated content

Every blogger, copywriter or freelance writer knows how difficult it can be to come up with excellent blog post titles on a continuous basis. Let’s face it; sometimes, the mind won’t work as well as you want it to. When this happens, what do you do? Do you let your blog run dry for a few days while you recharge the batteries? Even if you could do that, how often will you shut down everything so that you can get over that writer’s block?

The hallmark of a great blog is posting fresh, relevant and high-quality content on a regular basis. This means every week (at least twice). One of the ways to ensure that you always have fresh content is to tap into your readers. There are expert writers out there who have a strong command of the English language and enough knowledge of their chosen field but do not have a platform to showcase their skills and share that knowledge. Why don’t you be their platform?

Getting your readers to contribute to your blog is one of the best ways to foster user engagement and get fresh content on your blog. Make sure that you have clear guidelines on what they can and cannot write and always give credit where it’s due.

Ask your readers about what they want

Most people do not know this, but you can ask your readers about what they want to read on your blog and get amazing responses and blog post ideas through their responses. Once you have learned to connect with your audience fully, it is no longer about you and your agenda. It will become about providing them with what they want. Since you cannot simply correctly guess what they want to read, at least not 100% of the time, you can simply ask them about it.

These sort of questions are best posted on your social media page so that you can increase user engagement as well. Of course, there are going to be suggestions that may not be in line with where you want your brand to go. In this case, the best option is to select the ones that best reflect your vision of the brand and is in line with what a majority of the responders want.

Get your ideas from your keyword research results

Strategically using the most popular keywords within your niche is the best way to get organic traffic and increase your search engine rankings. It’s also a good way to come up with content generation ideas. By simply looking at the various long-tail keywords as well as suggested keywords from your keyword research results you can come up with excellent topics that will not only capture the interest of your readers but will also lead more people towards your blog.

Conclusion

Do not be satisfied with simply creating minimal content on your platform. Always strive to wow and blow your readers minds with just how much insight and information you have to offer them. By keeping your blog content fresh, you will always keep your audience’s interest and business.

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