Blogging Best Practices: How Often Should You Blog
Depending on your niche and audience, it might take some experimenting to nail down the most strategic and best practices for blogging. There are, however, some general rules that often apply. The most successful blogs adhere to these rules with minimal yet unique variations.
- Publish as often as you can (at least once every week)
- Publish on the same day and time every week
- Publish only high quality and relevant content
Publishing at least one new post every week has several advantages. For starters, it helps you to develop and maintain a close relationship with your readers. It also gives them a chance to get familiarized with your voice and style without getting overwhelmed with everything you have posted recently.
Publishing high-quality articles, on the other hand, works wonders for your search engine optimization efforts. When people see that you have well-written pieces that provide them with relevant solutions to their everyday problems, they will be inclined not only to come back for more, but also to refer their friends and family to your blog. This is how you build up excellent organic traffic with time.
You are strongly encouraged to experiment a bit and figure out which schedule and blogging practices work best for your industry and readers in particular. That being said, here are some useful guidelines that will help you come up with strategic and useful blog writing practices that will enhance your content marketing efforts.
How often and when should you blog?
Depending on your capacity to write you can blog as many times as you possibly can every week. There are highly converting blogs that post fresh content several times a day, while there are those that do so only once a week.
Those blogs that post content several times a day have a huge team of content writers, both freelance and in-house copywriters that focus on providing high-quality material.
Unless you have a small team working with or for you, then this option might not be very viable. You will run the risk of writing burnout. That is why the best of them hire website content services or excellent freelancers to do most of their writing for them. So that is something to consider.
What do your readers want?
To be honest, it is all about meeting the needs of your particular readers. If they have a huge appetite for fresh content as frequently as possible, then you might have to figure out a way to provide that for them or else they will go somewhere else. This is where social media marketing and going through as well as responding to comments come into play. If you see a whole lot of people urging you to do more writing and provide them with more material, then you know that you have a strong, demanding following.
What are your goals?
What did you intend for the blog to achieve? Do you intend on using to propel your brand to the top of your industry as well as search engine ranking? This will mean that you will need to post longer, more relevant content. You may not have to post as often as every day, but at least once or twice every week will work just fine.
Do you want your brand to be considered an industry resource of information? Then you might want to post shorter articles frequently. At least once every day. You can mix it up. Post general information articles as well as short news pieces and blurbs.
How do you determine how frequently you should publish content?
To come up with this schedule, you need to find the perfect balance between what your audience wants and what your goals are for the blog.
Then you should go a step further and fine-tune this process by asking yourself:
- Is that schedule viable?
- Will you be able to keep up with high-quality content production at that rate?
- Will you be able to maintain the pace (publish on schedule without fail?)
- Will you have enough content generation ideas to keep up with that schedule?
If you find that your answer is not a resounding YES to all of these questions, then you still need to reconsider. Maybe reduce the posting frequency or length of articles. The best solution to this, however, is also the same solution to how you can avoid eventual burnout from too much writing:
- Hire a team of freelance writers to handle the writing
- Accept guest blogging opportunities that add value to your platform
How do you come up with the best blogging frequency that works?
After all this, there is still a chance that your chosen blogging practices and frequency does not deliver the kind of results that you need them to deliver. This means that there is still a bit more experimenting to be done so that you can fine-tune your blog into the perfect lead generating and conversion machine that you need it to be. This is how you can do that:
Start posting for a little while with the chosen schedule and use your analytics to determine the kind of results you are getting. You should keep an eye on:
- How many unique visitors came to your blog since you started on the new schedule?
- How many pages those visitors visited?
- How long they stayed on each page?
- How many of them were converted into qualified leads?
- How many of those leads were actually converted into paying customers?
If the numbers are promising and in line with your intended goals, then you can keep using the same formula until you find the cap. If not, then you need to switch it up a bit more.
Which are the best days to blog?
According to Kissmetrics the best times to blog are:
- Mondays 8-11AM for a maximum amount of page views
- Saturdays 8-11AM for maximum user engagement
What this means is that you should publish in the mornings, between 8-11AM, as frequently as you can. It is that simple. Then do all you can to promote that content by hiring professional digital marketing freelancers or services.