Don’t Make these Horrible Content Marketing Mistakes
Simply put, content marketing is about creating high-quality content that your readers will not only find useful, but that will also encourage them to take some kind of action. It is also about promoting and distributing said content widely enough that your brand becomes synonymous with your chosen niche.
Despite how important this process is to business development, you will find that there are some horrible mistakes being made by website owners while trying to distribute this content. These are the kind of mistakes that are greatly hindering those very efforts from bearing fruit in the end.
Has your marketing department been making any of the following content marketing mistakes? Do you find that as much as you have an excellent copywriter on a payroll, your blog just isn’t converting as much as you would like it to? Learn what content writing and marketing mistakes you are making and how to avoid them in the future.
Your content has poor spelling and grammatical issues
Your content will generally be speaking on behalf of your brand. You do not want that message to be riddled with spelling and grammatical mistakes. It would show that you do not care that much about quality and that your work is not carefully produced. To a savvy online shopper, these mistakes would be red flags that keep them from spending their money on your platform.
One of the main reasons why most business owners choose to hire expert freelance writers is so that they can get excellent content of high quality without any mistakes. It is very easy to make spelling and grammatical mistakes when you are writing. Professional writers have learned how to avoid doing this and they have tools that help them ensure that every single one of their produced articles is free of such mistakes. Always proof read your work and only work with the best freelancers available.
Your content is created only for SEO purposes
Forget what they are saying about blogging for SEO being dead. One of the main reason business owners create and market their content at all is for SEO purposes. But that should not be the only reason. You see, content created solely for SEO purposes is riddled with keywords and basically just built for Google bots to scan and index. It is not created with the reader in mind.
This was a mistake that many content marketers used to make in the past, and surprisingly enough, some still do today. If you are going to go through the trouble of hiring a website content services company you had better make sure that they are creating content specifically aimed at the readers. These are the people you want to communicate with and the people that you want sharing your content. As much as you may rank well with Google for keyword stuffing, that rank will be temporary. Google is all about user experience now and unless your content is providing that, you will not get as much out of your marketing as you would like.
You are not branding your content
Unless you have been doing this for a while and you have developed a real following online, people might not know your voice simply by reading your words. But even if they do know your voice and style of writing, you still need to brand it. Google takes authorship and author rank quite seriously nowadays. You can use this to your advantage. Make sure that all of your content is branded either by your signature or even your corporate logo or personal picture. What this shows is that you are proud of what you have produced and do not mind telling the world that it is your work. Of course, this means that you will have to produce an excellent copy if you are going to sign your name to it.
You are not giving your audience what they want
Unless you are producing what your audience needs to see and read, no amount of marketing will be of value to you. Everything you write, every video you post, every infographic and all manner of content you have on your platform should be serving a purpose. This purpose should be specifically aimed at adding value to the lives of your clients. You need to take some time to do your research and find out what these people want to read. Find out what sort of content they find compelling and what they respond well to. Then provide it for them.
This involves being in touch with your readers. Interacting with them constantly through social media, your blog comment sections, running awareness campaigns and maybe even using user-generated content.
You are not harnessing customer support
People only buy from people they trust. Research shows that 90% of online consumers trust material that has been recommended by a friend or family member. As it turns out, all those Facebook likes, retweets, and shares serve a purpose. They make your content more trustworthy. You need to be taking advantage of this and using that power of customer recommendation to your advantage. For this to be successful, you need to be producing excellent material that anybody would be proud of to share within their circles. You also need to give them some sort of incentive to do so. People like rewards. Find a way to reward those readers who take the time to share your content with their friends and family members.
There is a science to content marketing. It is an ever-evolving field and you need to keep with the times unless you want to be left behind by your competitors. Hire the best content writers, make use of the best internet marketing tools and always research new ways to reach your customers. Most of all though, learn what your customers want and offer that to them through your content.
Only by creating compelling copy that spurs action will you be able to reap generously from your content marketing efforts.