7 Steps to Creating a Best-Selling Business Book
As a businessperson, you may have the desire to share your views and expertise with the world. Apart from sharing your insights, you want to make some money from selling your book.
How do you make your business book stand out from the millions of books in the market and make it to the best-seller level? Creating a best-seller starts with careful planning of your book, writing and eventually marketing.
Step 1: Select a niche
A niche is a topic you plan to talk about in your book. It could be a topic that has been discussed before or one that is new. Do thorough research when selecting your niche to provide your target audience with fresh insights into existing material or new knowledge about upcoming opportunities.
When selecting your niche, decide on your target audience. Your target audience may be career men or women, self-employed individuals or retired people. Understanding the characteristics of your audience is vital in curating content that meets their needs.
Focusing your book on a specific niche removes the illusion that the whole world desires to read what you’re writing. Your niche is your compass throughout your writing. For instance, when writing a book targeting college students, make sure it addresses their particular situation. How well your book connects with the audience and their experiences, play a significant role in making your book a best-seller.
Step 2: Research your competition
Learning about your competition is essential. What other books are there in your topic? What are these authors saying? What can you add to what is already existing? If you are creating content in a new niche, then you could be lucky. However, when writing on a topic that other before you have explored, you need to come up with a new angle, a unique perspective to refresh your readers.
Another component of competition is pricing. How much does your competition charge? Understanding your competitors’ pricing helps you in deciding the price for your book so that you do not overprice or underprice.
Step 3: Research your niche market
Research is an essential process in business writing. Whether you’re an expert or have never written in business before, researching is important. Research makes you aware of the target market, its needs and characteristics. Apart from that, research provides you with an objective view of your topic by learning from other individuals.
Different opinions will help you in creating a book that is free from a personal prejudice that may arise from relying on your own experience and expertise. Research may be conducted by reading other material on your topic or contacting experts in your field of business. After researching, gather your findings and put a voice to them.
Step 4: Creating your book
Writing the book is the most critical step. In writing your book, create engaging content. This could be through the use of chapter headings and subheadings. If putting your idea into words is posing a challenge, hire a ghostwriter. You may explain to them your concept or record it in audio form for them to transcribe. After writing your first draft, edit it and make the final copy.
Publish your book on your most preferred platform – either traditional publishing in hard copy or electronic books. A well-designed book cover is also important.
Other key aspects to pay attention to when writing your book is to include an engaging title and an author bio to introduce yourself to your readers. Create content that you can enjoy reading, yourself.
Step 5: Set your goals and commit to them
Goal setting is critical when writing a best-seller business book. Without clear and specific goals, you lack the motivation to come up with a great book. Goals will give you a sense of direction and help you navigate through the difficult phases of your writing. When setting goals, be sure to set SMART goals.
SMART goals help you in defining your specific purpose, setting attainable goals, measuring your progress and setting a deadline by which you should have achieved your goals. After setting these goals, commit to them faithfully until you have finished writing, editing, publishing and marketing your book. Commitment makes the difference between winning and losing.
Step 6: Develop a marketing strategy
A marketing strategy is as important as having a well-crafted copy. How well you market your book makes the difference between skyrocketing sales and no sales. A marketing strategy begins even before you finish writing your book. In this era of the internet and social media, creating hype over your book while you write it will create an eager customer base. Inform your audience about your books even before you publish.
Let your readers know what you’re planning to bring into the market. Marketing includes sending review copies to bloggers who have a massive following in your particular niche. Having people review your books creates a ready market of eager readers who will help your book achieve best-seller status. Another critical element when marketing your book is to optimize it for online sales. In this age of digital marketing and publishing, creating a business book requires the use of proper keywords. These keywords enable search engines to place your book at the top of search results.
Creating a description for your book is also crucial in marketing. The book description should hold the reader attention, interest, create desire and prompt the reader to take action. The action, in this case, is purchasing and reading your book.
Step 7: Build your brand
Your brand represents your offering to the market. What are you offering? What is the unique thing about what you are contributing to the market? Creating a brand does not mean telling people about yourself. A good brand is one which is customer oriented. A good author brand explains to the reader and potential buyer what your book will do to improve their lives. Your branding should be one that your market can identify with. For example, having a blog or platform where you share insights with your audience will help you create a brand of reliability.